Social media as a mode of market communication in the U.K Essay

Social media as a mode of market communication in the U.K - Essay Example According to many experts, the primary difference between social media and the mainstream mass media is that in social media, anyone has the opportunity to comment on, create as well as add something to the content in form of text, images, video and communities (Skiera, 2010, p.87). With the current enormous number of users internationally, social media can be a planned marketing communication tool to service providers, including the hotel industry. Businesses take advantage of the omnipresent platform where cost is efficient to set their advertisement (Hackley, 2010, p. 318). In the current years, there has been rise of social media channels such as Facebook, You Tube, Twitter and Google which lets users to take a more dynamic role as market players and get in touch with almost every person at anyplace and anytime. This research proposal will seek to determine the role of social media in market communication in the United Kingdom. Research Objectives The primary aim of the proposed research is to establish the role of social media in market communication in the U.K. ... As a result social media has played an important role in helping marketers and corporate organizations to better understand the buying behavior of consumers, indentify their needs and consequently provide them with the right information during marketing. Another important objective is to determine how various social media platforms are currently used in market communication. In many parts of the world, users of social media platforms such as Facebook, tweeter among others have been able to create and develop networks among families, friends, celebrities and people who share different common goals and characteristics. Integrated marketing communications has provided marketers with important tools for direct marketing, public relations, personal setting as well as to enable them to communicate with their potential customer through various ways such as focused integrated messaging. Lastly, the research will also attempt to establish the challenges of using social media as a tool for mar keting. Research Questions 1. What are the key advantages of social media over the traditional media? 2. How are social media platforms such as Facebook and twitter used in marketing? 3. What are some of the contemporary challenges facing the use of social media in market communication? 4. What is the future of social media in the marketing communication? Literature review Social media play a very vital role in while enhancing an effective market communication. It has in the recent years come up with an idea of a fully integrated marketing communication system which is an approach based on branding and upgrading marketing communications where the different

Local Transport Plan Case Study Example | Topics and Well Written Essays - 250 words

Local Transport Plan - Case Study Example Around 3.6% employed personnel use bicycle as a mode of transportation. The Local Transport Plan (LTP) has made broad arrangements to cope the problems in tourism, Island's environment, road traffic, safety, health, education, transportation, economy and employment. The roads in Isle of Wight are unstable due to coastal erosion and frequent landslips that require maintenance every then and now. There are many incidents where routes leading certain roads were shutdown due to landslips and coastal erosion. The western end of A3055 military road is unstable due to coastal erosion and slippages that create havoc to the traffic. Due to landslip, Public Footpath C34 Whale Chine that is located 170 meters south of A3055 military road to the beach will remain closed until 21st November 2009. There is no alternative route. Due to landslip, Public Footpath NT48, NT49, NT50, NT51 and V124 will be closed until 21st November 2009. Diversion route: A3055 Under cliff Drive. The structures of the Island's roads were not specifically designed to match the present vehicular traffic. Every now and then the roads have to go through maintenance.

Internet and Music Industry Essay Example | Topics and Well Written Essays - 3500 words

Internet and Music Industry - Essay Example The music industry is not limited to the artists and the record companies. It also includes the composers, the musicians’ representatives, television and radio broadcasting companies, advertising agencies and so much more. It has, for the past 50 years, earned most of its revenues through selling its artists’ albums in the form of long play (LP) record albums, cassette tapes, compact discs (CDs) and digital versatile discs (DVDs). Aside from these albums sold in record stores, revenue also comes from music videos played on television, music played over the radio, and, of course, concerts and tours. The music industry is considered to be one of the top industries as far as value and income are concerned. In the last few years, however, with the rise of the Internet, the music industry has found new ways to earn money. Record companies began to collect orders online and ship their products to any part of the world which has internet access. And even later, they learned to collect money in exchange for downloadable music. This meant that they needed less money to produce and store their products. It also meant faster service for the customers and, therefore, faster influx of cash. The internet became a very good source of income as it has a greater consumer reach, faster response time, and it presented a lot of choices for the consumers. But, as with many happy stories, there is a down side to this new technology. The internet also gave way to both small and large scale piracy. It allowed its users to violate intellectual property rights in a snap, that they do not even realize it until much later. The instant connection between people that the internet provided allowed its users to share files, especially music and other multimedia content. The rise of multimedia tools and social networks, such as YouTube, Facebook, Bebo, Friendster, and MySpace, made copyright infringement easier, faster and even harder to control. 39% of social network users embed copyrighted materials into their pages and 79% of them say that these embedded media reflect their personality. In the early part, consumers did not realize that this was a form of piracy and just enjoyed acquiring "free" music. Then after some time, when record companies started to feel the pain of illegal downloads, they started informing the world of how their properties are being stolen even if unintended. Still, illegal downloads have gone up from 36% in 2006 to 43% in 2007.4 The record companies

The Abuses Faced by Children in the United Kingdom Essay

The Abuses Faced by Children in the United Kingdom - Essay Example This research will begin with the statement that the story of Victoria Climbie may simply be seen as the story of two cruel adults, one innocent child, and a breach of trust of savage, unimaginable proportions. Entrusted by her parents in the Ivory Coast to her great aunt Marie Therese Kouao so that she could be given a better life in the United Kingdom, little Victoria instead found herself in the hands of sadists --- Kouao and her boyfriend Carl Manning. When she died on 25 February 2000, she had 128 separate injuries on her body, cigarette burns, scars where she had been hit by a bike chain and hammer blows to her toes. The investigation also disclosed that she was forced to sleep in the bin liner in the bath. And yet, it is also the story of institutions that have failed our children, a bureaucracy that has neglected the most vulnerable members of our society, and individual officials whose individual omissions have resulted in collective negligence. In the hearings subsequent to the death of Victoria Climbie, it was discovered that she was seen by dozens of social workers, medical practitioners, and police officers but all of them failed to either detect signs of abuse or failed to act on them until it was too late. The inquiry revealed that there were as many as 12 opportunities were the authorities could have intervened but failed to. For example, when Dr. Mary Schwartz, a pediatrician, looked at Climbie’s cuts wounds, she dismissed it as scabies and sent her back home to her abusers. Police officer Karen Jones refused to inspect the home of the Kouao and Manning, where Climbie lived, because she was afraid she would catch scabies from the furniture. Bickering and backstabbing the child protection service in the Haringey area had also contributed to the failure to provide immediate and adequate response to the abuse. Despite a major tell-tale sign, i.e., Victoria was not enrolled in school, which is one of the indicators that an abuse could be taking place, social workers took the word of Manning and Kouao at face value and did not probe any further. Though Victoria’s abusers were eventually sent to jail and sentenced to life imprisonment, the hard questions still remain. How could this kind of abuse – so horrible and grotesque – to a child of tender years have gone undetected? Is the system so decrepit, so shot full of holes that despite many warning signs and many opportunities to save Victoria’s life, she still ended up battered and dead, with 128 injuries on her frail body? And perhaps the most troubling question of all: could this happen again? Dare we allow this to happen again? In response to the widespread shock and indignation resulting from the completely avoidable death of the eight-year-old child, an inquiry was conducted, headed by Lord Laming, who called the Victoria Climbie affair â€Å"the worse case of neglect (he) has ever heard of.† Notably, Laming found that the legislative framework was intrinsically sound,, the problem was mainly one of implementation. Health secretary Alan Milburn said, â€Å""Victoria's death was a tragedy. It is vital that all agencies dealing with children learn the lesson from this terrible case.† The Laming report came up with several recommendations, including the following (Batty, 2003):  · The creation of a children and families board chaired by a senior government minister to coordinate policies and initiatives that have a bearing on the wellbeing of children and families.  · A national agency for children and families, led by a children’s commissioner, should be established to ensure local services meet national standards for child protection and implement reforms.  · Committees for children and families should be established by councils, with members drawn from social services, education, housing, the NHS and the police.  · New local management boards – chaired by council chief executives with members from the police, health, social services,

Epstein-Barr Virus and the disease it causes Infectious Mononucleosis Research Paper

Epstein-Barr Virus and the disease it causes Infectious Mononucleosis - Research Paper Example The research paper "Epstein-Bar Virus and Infectious Mononucleosis" is directed to review the main symptoms, causes, and reasons of persistent Eppstein-Barr virus infection, the connection between viremia and manifestation of Infectious mononucleosis, as a typical disease among children and youngsters. The author mentions that EBV is a gamma-group herpes virus, and it occurs worldwide and can affect any person at all points of the lifecycle. Once the virus infects a human, it can remain with them for their entire life, and one of the most significant aspects of the virus is that it has been associated with numerous diseases, most commonly with infectious mononucleosis. The EBV genome is made up of double-stranded and linear DNA molecule, which has a length of 184 kb. Its genome encodes for approximately one hundred proteins, most of which are critical in viral DNA replication, viral genes regulation, monitoring how the immune response of the human responds to the virus, and provision of structural elements of the virion.IM may be suspected and diagnosed based on the presented symptoms and signs, a physical examination to check for enlarged spleen, liver, tonsils, and lymph nodes, and the duration of the symptoms. Lab tests are normally not required but, in case additional confirmation is needed, some of the more common ones include the antibody test to check antibodies for EBV, although this test may require a longer time. Finally, specific treatment has not been invented yet, that makes this disease some kind of challenge for modern medicine.

The Abuses Faced by Children in the United Kingdom Essay

The Abuses Faced by Children in the United Kingdom - Essay Example This research will begin with the statement that the story of Victoria Climbie may simply be seen as the story of two cruel adults, one innocent child, and a breach of trust of savage, unimaginable proportions. Entrusted by her parents in the Ivory Coast to her great aunt Marie Therese Kouao so that she could be given a better life in the United Kingdom, little Victoria instead found herself in the hands of sadists --- Kouao and her boyfriend Carl Manning. When she died on 25 February 2000, she had 128 separate injuries on her body, cigarette burns, scars where she had been hit by a bike chain and hammer blows to her toes. The investigation also disclosed that she was forced to sleep in the bin liner in the bath. And yet, it is also the story of institutions that have failed our children, a bureaucracy that has neglected the most vulnerable members of our society, and individual officials whose individual omissions have resulted in collective negligence. In the hearings subsequent to the death of Victoria Climbie, it was discovered that she was seen by dozens of social workers, medical practitioners, and police officers but all of them failed to either detect signs of abuse or failed to act on them until it was too late. The inquiry revealed that there were as many as 12 opportunities were the authorities could have intervened but failed to. For example, when Dr. Mary Schwartz, a pediatrician, looked at Climbie’s cuts wounds, she dismissed it as scabies and sent her back home to her abusers. Police officer Karen Jones refused to inspect the home of the Kouao and Manning, where Climbie lived, because she was afraid she would catch scabies from the furniture. Bickering and backstabbing the child protection service in the Haringey area had also contributed to the failure to provide immediate and adequate response to the abuse. Despite a major tell-tale sign, i.e., Victoria was not enrolled in school, which is one of the indicators that an abuse could be taking place, social workers took the word of Manning and Kouao at face value and did not probe any further. Though Victoria’s abusers were eventually sent to jail and sentenced to life imprisonment, the hard questions still remain. How could this kind of abuse – so horrible and grotesque – to a child of tender years have gone undetected? Is the system so decrepit, so shot full of holes that despite many warning signs and many opportunities to save Victoria’s life, she still ended up battered and dead, with 128 injuries on her frail body? And perhaps the most troubling question of all: could this happen again? Dare we allow this to happen again? In response to the widespread shock and indignation resulting from the completely avoidable death of the eight-year-old child, an inquiry was conducted, headed by Lord Laming, who called the Victoria Climbie affair â€Å"the worse case of neglect (he) has ever heard of.† Notably, Laming found that the legislative framework was intrinsically sound,, the problem was mainly one of implementation. Health secretary Alan Milburn said, â€Å""Victoria's death was a tragedy. It is vital that all agencies dealing with children learn the lesson from this terrible case.† The Laming report came up with several recommendations, including the following (Batty, 2003):  · The creation of a children and families board chaired by a senior government minister to coordinate policies and initiatives that have a bearing on the wellbeing of children and families.  · A national agency for children and families, led by a children’s commissioner, should be established to ensure local services meet national standards for child protection and implement reforms.  · Committees for children and families should be established by councils, with members drawn from social services, education, housing, the NHS and the police.  · New local management boards – chaired by council chief executives with members from the police, health, social services,

THE ROLE OF THE TEACHING ASSISTANT(TA) Essay Example | Topics and Well Written Essays - 1000 words

THE ROLE OF THE TEACHING ASSISTANT(TA) - Essay Example The role that a teaching assistant holds can be considered as the main essence of their presence in the education institutions. The qualifications then of teaching assistants should match the said role to be able to work efficiently and effectively for the optimum learning of the students. Thus, it is important to realize the role and responsibilities primarily to be able to present the personal qualities required of a teaching assistant. The main defining role of teaching assistants is the optimization of the learning process which is under the teacher’s command. For that matter, the TA’s main responsibility is to assist the teacher. Due to the wide variety of aspects pertaining to the needs of the students, teaching assistants can assume different responsibilities. In totality, along with the responsibilities of the teacher to attain optimum learning process, the TA’s helps in achieving such goal (Middlesbrough Teacher Learning Centre, 2008). The responsibilities and role of the teaching assistants can be categorized as support for the student or learners, the support for the teacher, the support for the school and that for the curriculum. The primary responsibility revolves on the provision of the support to the student. Based on the said role, the welfare of the students is of utmost priority. For that matter, the needs and methods of leaning are needed to given attention. Based on the needs, the presence of great variety in characters in a particular learning environment can pose a challenge to the learning process. The teaching assistant is required to make the learning process an ease by giving attention to the specific needs of the students specifically those who have special needs. In addition, based on the defined responsibilities of a TA, one of the requirements is supporting the learning needs of the students and managing their behaviours. Included